RBI Media Campaign on Financial Literacy Week launched in Bhubaneswar

BHUBANESWAR: RBI is conducting a focused media campaign on the message of FLW 2026 through leading television, radio channels and social media with a special theme ‘KYC-First Step towards Safe Banking’. This 11th edition of Financial Literacy Week of Reserve Bank of India will also sensitise people on sub-themes such as ‘Basics of Know Your Customer (KYC)’, ‘Central KYC Registry (CKYC)’ and ‘Account Hygiene and Discipline’.
Finance department principal secretary Sanjeev Kumar Mishra joined as the chief guest, while NABARD CGM Vinod Kumar Arya and RBI general manager Anita Patnaik also shared their views on financial literacy & it’s benefits.
The programme was attended by banking ombudsman, RBI, DIF, state Finance department, NABARD, SIDBI and NHB officials along with controlling heads of various banks and representatives of various target groups, including SHGs, students, farmers, entrepreneurs and senior citizens. A street play on financial literacy was also presented by the RBI Bhubaneswar staff.

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